Webpify Privacy Policy

Last updated: August 2, 2026

1. Introduction

Webpify ("we," "us," or "our") provides a CRM and marketing automation platform designed for trades and service businesses. This Privacy Policy explains how we collect, use, store, and protect personal data when you use our platform, our website, or our services.

We are committed to complying with the EU General Data Protection Regulation (GDPR) and applicable Swedish data protection law.

2. Who We Are

Webpify is operated from Sweden. If you have questions about this policy or how your data is handled, you can contact us at:

Email: hello@webpify.com Location: Stockholm, Sweden

3. What Data We Collect

Depending on how you use Webpify, we may collect:

3.1 Account and Customer Data

  • Name, email address, phone number, and business details of account holders

  • Contact details of your customers (leads, clients, job records) that you input into the CRM

  • Billing and invoicing information

3.2 Usage and Technical Data

  • Log data such as IP address, browser type, and device information

  • Analytics data collected through Google Analytics 4 (GA4) and similar tools

  • Cookie identifiers and first party tracking data used for attribution (for example UTM parameters, click IDs, and referrer information)

3.3 Marketing and Advertising Data

  • Data related to Google Ads campaigns, conversion tracking, and enhanced conversions, where you have configured these features

  • Lead source data captured through forms, landing pages, and integrations such as Google Local Services Ads

4. How We Use Your Data

We use personal data to:

  1. Provide and operate the Webpify CRM platform

  2. Process job bookings, quotes, invoices, and customer communications on your behalf

  3. Deliver marketing automation, including email campaigns and lead capture

  4. Provide analytics and reporting on marketing performance

  5. Improve and maintain the security of our platform

  6. Communicate with you about your account or support requests

  7. Meet legal and accounting obligations

5. Legal Basis for Processing

Under GDPR, we rely on the following legal bases:

  • Contract: processing necessary to provide the services you have signed up for

  • Legitimate interest: improving our platform, preventing fraud, and internal analytics

  • Consent: where required, for example certain cookies or marketing communications

  • Legal obligation: for accounting, tax, and regulatory requirements

6. Sharing Your Data

We do not sell personal data. We may share data with:

  • Service providers who help us run the platform, such as cloud hosting and database providers (for example Google Cloud)

  • Payment processors for billing purposes

  • Analytics and advertising platforms you choose to connect, such as Google Ads and Google Analytics

  • Authorities, where required by law

Any third party we work with is required to handle data securely and in line with applicable data protection law.

7. International Data Transfers

Some of our service providers may process data outside the European Economic Area (EEA). Where this happens, we take steps to ensure appropriate safeguards are in place, such as standard contractual clauses.

8. Data Retention

We retain personal data for as long as necessary to provide our services and to meet legal, accounting, or reporting obligations. When data is no longer needed, we delete or anonymize it.

9. Your Rights

If you are located in the EEA or UK, you have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate data

  • Request deletion of your data

  • Object to or restrict certain processing

  • Request a copy of your data in a portable format

  • Withdraw consent at any time, where processing is based on consent

  • Lodge a complaint with your local data protection authority, such as the Swedish Authority for Privacy Protection (IMY)

To exercise any of these rights, contact us at hello@webpify.com.

10. Cookies

Our website and platform use cookies and similar technologies to operate core features, remember preferences, and measure marketing performance. You can control cookie settings through your browser or through any cookie consent tool presented on our site.

11. Security

We use appropriate technical and organizational measures to protect personal data, including access controls, encryption in transit, and secure cloud infrastructure. No system is completely secure, and we cannot guarantee absolute security.

12. Children's Privacy

Webpify is a business to business platform and is not intended for use by individuals under 18. We do not knowingly collect data from children.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated to account holders by email or through the platform. The "Last updated" date at the top of this policy shows when it was last revised.

14. Contact Us

If you have questions about this Privacy Policy or how we handle your data, contact:

Email: hello@webpify.com Location: Stockholm, Sweden